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Expanze českých výrobních MSP na evropské trhy skrze e-shop Amazon
 Chvátal, Tomáš
The aim of the diploma thesis is to formulate recommendations for a company, that wants to expand into European markets through Amazon. The thesis is divided into two main parts. The first one is the theoretical part, where attention is paid to the study of the issue with the help of professional literature and professional articles. The basis of the work consists of the analysis of the external and internal environment. Based on the facts obtained from them, specific recommendations for entering the UK and German market were proposed.
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